Monday, 8 July 2013

Will Milkha 'Bhaag' on Box Office?

We are awaiting this season's most talked about film. As Mr. Rakeysh Omprakash Mehra likes to put it, "The script had almost everything from agony, anger, passion to joy and love". The director, who is known to put enormous research in finalising the script has never disappointed on box office. The lead actor, Farhan Akhtar is a noted film director, producer himself. He is often touted as the talent powerhouse in Hindi film industry. The efforts he has put in to imbibe the character are very clearly seen and are being admired by the audience watching barely 2-3 minutes trailers. Shankar Ehsaan and Loy have clearly delivered a masterstroke as music directors. The combination of Farhaan and the music director trio has worked many times over in the previous projects they undertook. So all in all, this product does have all the ingredients required to cross milestones at the box office. Speaking of recommendations, Mr. Milka Singh has praised the crew of the film and also gone on to mention that this will probably be the first film he would watch in many years. So our first 'P', product has passed the test.
Moving on to the next 'P', Pricing will look similar to the traditional methods deployed by film makers. One thing that stands out is, the movie budget is merely Rs. 30 crores. The production house saved big time by signing Sonam Kapoor for a less significant female lead role. Also, Farhan's charges as an actor are currently in the phase of upward revision. So that helps on the cost minimization front as well. This coupled with a decent production budget puts the film far away from traditional big budget tag (Rs. 50 Crore+).So the film looks to have strong prospects of recovering the costs within the first weekend itself with no major project clashing with it.
Third 'P', Place of product sale will remain to be multiplexes primarily. The urban crowd is expected to throng the screens to know more about the sporting legend of India. The smaller towns or rural parts of the country may not receive a similar footfall. These places are meant for more masala films than well crafted character films.
And the last but the most important 'P', Promotions have taken off well in time, both online and offline. The teasers released more than a month in advance have received more than 3 million hits all combined. On ground activations include the bill boards showcasing chiselled physique of Farhan and they do give a feel of passion the passion the movie is sure to be filled with.


Verdict- Filmymarketer believes that the recipe is well chalked out with all the ingredients put in right proportions. The audience are most likely to put a garnishing touch to the delicacy.

1 comment:

  1. The trailers clearly tell you that Mr. Rakesh Mehra is clearly going for a safe bet by adding all the masalas (love,PJ's, athlete who dances and sings)in the biopic. He must be in tremendous pressure to perform financially well given that none of his films except Rang de have been able to do well at box office. Public would love it but film connoisseurs wont. Personally, I would have loved to see something like David Attenborough's Gandhi or Speilburg's Schindler's list.