The target consumer segment for the movie was primarily youth in the age group 20-32 years. The promotion was carried out keeping this fact in mind. Heavy stress was laid on catchy tunes of songs, 'Khoony Monday'and "Slowly Slowly'. Saif's star value was leveraged upon while keeping significant portion of trailers for the fresh cast. The trailer did feature abuses very significantly. 'Bhen$##d' and 'Gaa#d phat gayi' addded to the adult jokes aired in trailers. The movie in short, proudly featured an 'A' certificate from Censor board.
It worked in its favour. The movie got all the buzz it wanted. Youngsters flocked the theatres, shared and discussed the songs and dialogues. They could see themselves in the shoes of three leads, Hardik,Luv and Bunny. Tired of failures and boring routine, these fellows unknowingly get into an interesting encounter with Zombies (first time this concept of 'ZomCom' came to India). The movie did live up to the expectations and offered the kind of entertainment its audience expected. Revenues show that the movie scored an 'Above Average' rating. Together with a good product, the marketing function did its job pretty well.
The question is whether this was a sustainable formula and the answer is, No.
Very unlikely that a Goa Goa Gone 2 would see the light of the day.